Privacy Policy

PRIVACY POLICY STATEMENT

References in this Privacy Policy Statement to "we", "us" and "Yellow" are belong to Yellow. At Yellow, we are committed to maintaining your privacy. Our privacy policy statement is given below. If we make changes to this policy, we will notify you by updating this statement on our Website.

What information do we collect?

We ask for your name, telephone number, home address and email address for newsletter sign ups. When a purchase is made on our site, in addition to the above, we also ask for delivery address, and payment method details. We may obtain information about your usage of our Website to help us develop and improve it further through online surveys and other requests.

What the data will be used for?

Your data will enable us, and our processors, to fulfill your order, to notify you about important functionality changes and for statistical or survey purposes to improve this website and our services to you. We may also send you from time to time (by email or post) information about products and services and details of promotions and special offers from Yellow. If you do not wish to be contacted for these purposes, we offer a range of ways in which you can inform us about your marketing preferences:

All email messages and email newsletters will contain information on how you can unsubscribe; or

Send an email to our customer services division at benrmele@gmail.com writing "unsubscribe" in the subject heading.

In assessing your request for goods or services, we may use your information for the purposes of the prevention and detection of fraud.

 

SMS Marketing 

We value your privacy and the information you consent to share in relation to our SMS marketing service. We use this information to send you text notifications (for your order, including abandoned checkout reminders), text marketing offers, and transactional texts, including requests for reviews from us.

Our website uses cookies to keep track of items you put into your shopping cart, including when you have abandoned your checkout. This information is used to determine when to send cart reminder messages via SMS.

Shopify

Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.

Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.

 

Mobile Privacy

Yellow offers mobile-optimized experiences that allow you to shop online, check product availability, learn about store events, or receive other information from us. All personal information collected by Yellow via our mobile application is protected by this Privacy Policy.

By subscribing to Yellow text notifications, you agree to receive automated marketing text messages from us about our products and services at the phone number you provided when you subscribed, and that the messages may be sent via automatic telephone dialing system or other technology. Message frequency is recurring. Consent is not a condition of purchase. Message and data rates may apply. Reply STOP, END, CANCEL, UNSUBSCRIBE or QUIT to opt-out and HELP for customer support. You may receive an additional text message confirming your decision to opt-out.  You understand and agree that attempting to opt-out by any means other than texting the opt-out commands above is not a reasonable means of opting out.

What information do we share with others?

We may contract with other companies to provide certain services, including credit card processing, shipping, name and address verification, email distribution, market research and promotions management. We provide these companies with only the information they need to perform their services and work closely with them to ensure that your privacy is respected and protected. These companies are prohibited by contract from using this information for their own marketing purposes or from sharing this information with anyone other than Yellow. We may pass your information onto our returns warehouse, which operates our US returns, which will treat the information in a manner consistent with this Privacy Policy Statement, such as to accept returns for products purchased through the Website. However, we will not pass your information on to any other companies or other third parties for marketing purposes unless you have agreed for us to do so.

Cookies

A Cookie is a small data file that is stored by your Web browser on your computer. We use Cookies to keep track of your current shopping session, to enable you to proceed to checkout at any time and to personalize your online experience. If you do not accept Cookies, you will be unable to use this website.

By using our website, you (the visitor) agree to allow third parties to process your IP address, in order to determine your location for the purpose of currency conversion. You also agree to have that currency stored in a session cookie in your browser (a temporary cookie which gets automatically removed when you close your browser). We do this in order for the selected currency to remain selected and consistent when browsing our website so that the prices can convert to your (the visitor) local currency.

Links to Third-Party Sites

Our Website may include links to other Internet sites, content, or videos (embedded or direct links) maintained by third parties ('Linked Sites'). We provide Linked Sites to you solely as a convenience, and the inclusion of Linked Sites does not imply endorsement by Yellow of the Linked Sites. You access Linked Sites at your own risk and by accessing them you leave our Website. Linked Sites are not under the control of us and we are not responsible for the contents of any Linked Site, including the privacy policies or tracking technologies they may use. This Privacy Policy Statement only covers our Website and does not cover any other website. We therefore have no responsibility or liability for the content and activities of these linked sites. We encourage you to check the applicable privacy policy to determine how they will handle any personally identifying information they collect from you.

 Security

We maintain physical, electronic and procedural safeguards to protect the confidentiality and security of personally identifiable information transmitted to us using our Website. To guard your information, our Website uses Secure Sockets Layer (SSL). SSL encrypts your credit card number in transmission to our third party credit card processor. We do not store any credit card information on our servers.

To be sure your connection is secure, look at the bottom status bar of your browser window. If you see an unbroken key or a closed lock (depending on your browser) the SSL is active and your information is secure. Most browsers offer additional security alerts as well.

Sale of assets

As we continue to develop our business, we may undergo a business transition such as acquiring another company, merging with an existing company, or selling a portion of our assets. In such transitions, customer information is typically one of the business assets that is transferred or acquired by a third party. In the unlikely event that Yellow or substantially all of its assets are acquired or enter a court proceeding, you acknowledge that such transfers may occur and that your Personal Information can continue to be used as set forth in this Privacy Policy.

Policy Changes

This policy replaces all previous disclosures we may have provided you about our information practices. We reserve the right to change this policy, and to apply any changes to information previously collected, as permitted by law. If there are material changes to this policy or our information practices change in the future, we will notify you by posting the policy changes on our Website.